Real Estate Email Marketing Reports
What do all of those terms in my email marketing reports mean? Opened - The number of unique people that opened an email at least once. Even though they may have opened the email more than once they are still only counted once. Unopened - The number of emails that [...]
How Many Referrals Do You Get?
I probably see or hear hundreds of subtle requests for referrals from agents on a daily basis. I see them in emails, on voicemails, in signature blocks, and on business cards. While I've seen some clever ones, most are one of a few standard cookie cutter messages. I've been asked [...]
QR Codes for Real Estate
Digital Home Info has integrated QR Codes into its Real Estate Marketing platform. In addition to being available for immediate download and use in other marketing media we have integrated QR Codes into the new Virtual Tour flyers and will be adding them to signs and riders.
Virtual Tours: 3 Tips for Enhancing Your Photos
Virtual Tours are an important part of any Real Estate Marketing Platform. Virtual tours can also be the first exposure that a potential buyer has to a listing. This is why it is important for your virtual tour to look great. Below are three tips to help you enhance your [...]
Why REALTORS® should be blogging
Blogging is a great way to help your site be found. Here are a three tips to help you create a successful blogging plan.
3 Reasons REALTORS ® should use YouTube
Why would REALTORS ® want to setup a YouTube channel? We get this question every week or so (usually when we are talking about our Real Estate Video feature). So we thought we would share our answer:
QR Code Marketing: Helping REALTORS® Avoid Common Mistakes
Though they’ve been around for years in Japan, the QR code has just become a popular U.S. marketing trend in the last year or two. REALTORS® are taking advantage of this tool in a number of ways including use on business cards, property flyers and on signage. While QR codes are a [...]
Real Estate SEO Tip
Real Estate SEO (Search Engine Optimization) tip for REALTORS® Photo Courtesy of Paloma Gómez via Flickr Many broker offices have a web site. That web site usually provides a profile page for their real estate agents. Often agents will set these profile pages to automatically redirect the browser [...]
Why you should syndicate your real estate listings.
Why you should syndicate your listings with links to your virtual tours.
What is a Real Estate Virtual Tour?
It seems that every real estate agent we know has a different definition of what constitutes a Virtual Tour. For some it is a matter of whether or not panoramic photos can be shown. For others it's the feature set that comes with the virtual tour (maps, social media sharing [...]
