We are excited to announce that Digital Home Info is getting an upgrade and a name change! It will now be called Agent Sauce. When we named Digital Home Info in 2009, it was very fitting for what we offered. We allowed agents to easily promote their listings- via text, [...]
About this time of year, many people are looking to the next year and thinking about what they can make better. A slimmer figure and more money in the bank are a couple things that end up on many lists. Every year people fail to meet their goals set for [...]
What do all of those terms in my email marketing reports mean? Opened - The number of unique people that opened an email at least once. Even though they may have opened the email more than once they are still only counted once. Unopened - The number of emails that [...]
I probably see or hear hundreds of subtle requests for referrals from agents on a daily basis. I see them in emails, on voicemails, in signature blocks, and on business cards. While I've seen some clever ones, most are one of a few standard cookie cutter messages. I've been asked [...]
Why would REALTORS ® want to setup a YouTube channel? We get this question every week or so (usually when we are talking about our Real Estate Video feature). So we thought we would share our answer:
Real Estate SEO (Search Engine Optimization) tip for REALTORS® Photo Courtesy of Paloma Gómez via Flickr Many broker offices have a web site. That web site usually provides a profile page for their real estate agents. Often agents will set these profile pages to automatically redirect the browser [...]
Logo identification is one of the strongest marketing techniques you can use, it identifies your brand and says more in one image than you can convey in an essay. Many REALTORS® leave out their own logo when developing marketing materials. They make sure to put in the REALTOR® logo, agency logo, [...]
This week we thought it would be a good idea to post some tips for our realtors that we think might help them maximize the mobile tools at their disposal. Is it really just as easy as placing a sign in the yard? The answer to that is yes and no. Placing a sign in the yard will develop leads and those leads will turn into customers, but in order to get the most out of your mobile marketing tools you should first exercise the full options of your mobile tools and then integrate the mobile tools into your overall marketing strategy.