Real Estate Lead GenerationAdam Small2023-02-23T23:34:08-05:00
Leads are the life-blood of you growing your real estate business. It’s imperative that every source be used, tracked, and acted on. With Agent Sauce, we’ve continued to innovate and create a means for every lead source to be integrated, automated, and measured. From printing yard signs with mobile tours via text message to sharing via YouTube, we’ve included them all.
Provide instant information about a listing to prospective buyers via Text Message. With our innovative system prospective buyers can request additional information, request an in depth email package about the listing, request a viewing of the property, and click through to a Mobile Optimized Virtual Tour.
Toll Free Call Capture
Prospective buyers call a toll free number and listen to prerecorded message about the listings. Callers have the option of pressing the “1” button to connect the call directly to the listing agent.
Upload an unlimited number of photos to be viewed in a search engine optimized branded Virtual Tour. Each Virtual Tour includes social networking links, agent contact information, scheduling viewing request, mortgage calculator, and walking score/map.
Mobile Virtual Tour
Very similar to the Online Virtual Tour except made for a mobile phone’s screen size. Includes access to all uploaded photos, listing, and agent contact information.
Agent Sauce takes the virtual tour photos, creates a listing video and uploads it to YouTube.com. The video can be uploaded to the Real Estate Agent’s YouTube channel, Agent Sauce’s channel or both. The video can also be downloaded for burning to DVD/CD or other distribution.
Post your listings to your facebook wall using our advanced social media integration tools. Select a “Listing of the Day” schedule, Post new listings and changed listings on demand! And add a tab to your facebook profile showing your listings! Each listing contains all of the property information and links back to your virtual tour, driving traffic back to you.
Select a “Listing of the Day” schedule, post new listings, and changed listings on demand all on your Instagram!
Tweet your listings to your Twitter stream using our advanced social media integration tools. Select a Listing of the Day schedule, Post new listings and changed listings on demand!
Adam Small: Hi there, Adam Small here with Agent Sauce, and this is the Real Estate Marketing Podcast with me as always is Doug Karr- Doug Karr: I’m here. Adam Small: … of DK New Media. How you doing today, Doug? Doug Karr: Fantastic. A little stuffed up. Adam Small: Well, you got a cold coming back from Vegas, right? Doug Karr: I did. I did. Adam Small: What was the conference you went to out there? Doug Karr: I was at Dell EMC World looking at the future of computing. It’s pretty incredible. Adam Small: Are the robots taking over? Doug Karr: That was part of the conversation actually there, but it was pretty interesting. Adam Small: Good. Sounds like a lot of fun. I saw a lot of your posts and stuff on Facebook and that made me quite envious. Doug Karr: We’ll talk about the future of real estate marketing maybe on a broadcast. Adam Small: That would be an amazing topic. Doug Karr: Yeah. Adam Small: Let me just write that down, maybe next time right? Doug Karr: Yeah, so everybody out there, make sure you subscribe to this podcast and on iTunes and then you’ll hear that. Adam Small: Exactly. All right so hey, Doug, today I was thinking about talking about Real Estate Lead Generation. Lead Generation Marketing for real estate agents that sort of thing, there are a lot of technologies out there, there are a lot of old school ways of doing it, and everybody kind of had those things a little bit different. I wanted to kind of just do a rundown of different things you could do whether it’s online, offline, old school, new school, whatever it may be to generate leads with real estate, for real estate agents. Doug, let’s talk about types of real estate lead generation. Doug Karr: We look at passive and active are the two types of passive is you’re not doing anything but people are coming to you, so they could be like your site is optimized for a search. When someone searches for … Adam Small: So passive is really a lot of inbound marketing- Doug Karr: Yeah, exactly. Adam Small: … and to clarify, you say not doing anything but really there’s a lot of work that goes with inbound marketing right? Doug Karr: Absolutely, yeah. It’s just that you didn’t … Active is I see a prospect and I want to go get that prospect. Passive is I don’t know who the prospect is but I’m going to do things to try to attract them to come to me. Adam Small: Okay, right. Doug Karr: So passive like Search Engine Optimization is a really good one in a lot of industries and in real estate too. If you can find out, if you’re doing search for real estate agent in Noblesville, in your real estate agent Noblesville are you ranking for that term? So there’s things that you have to do to be able to rank for that term, and then active would be more like we’re doing maybe I specialize in executives that are relocating to Indianapolis, so I want to connect with H.R. directors.
I see the Adam on LinkedIn is connected to the H.R. director of Willy. Well I would say to Adam I would say, “Hey, I saw that you know Karen over there, could you make an introduction to me so that I could talk to her?” Adam Small: Right, so you’re actively pursuing, you’re pushing and putting yourself out there and I don’t even want to say aggressive fashion but in a regular controlled a directed fashion as opposed to your past of your inbound marketing is more of a kind of like casting a net of information out there and trying to pull people in towards you. Doug