Customer Relationship Management software helps real estate agents easily establish and maintain relationships, manage their pipeline, and grow their businesses. First-time home buyers are often intimidated by the process, but with the right technology, you can help build their confidence by sharing answers to the common questions that you get and staying in touch with them. Use a CRM to frequently send automated content and information to help minimize questions, show your expertise, and give your clients peace of mind.

What is a CRM?

Before we delve into why a CRM is important for Real Estate Agents, we must first understand what a CRM is. Simply put, Customer Relationship Management, or CRM, is a platform for managing relationships and interactions with prospects and current clients alike. Think of it as your *digital* Rolodex, except way more efficient. CRM’s store all your client data in one convenient place, making it easy to create a positive customer experience. Whether you are a brand new agent or have been in the business for a while, a CRM is very beneficial to foster relationships and increasing sales.

The Role of a CRM in Real Estate