For years I have been hearing that email marketing is dead. Social Media, text messaging, mobile apps, etc... have all been touted as the email killer. The reality is that while Social Media, text messaging and mobile apps are strong communication and marketing strategies, nothing beats email marketing. 77% of [...]
As a real estate agent there is a lot of competition for web site traffic. You are competing with other agents, brokers, and national sites for visitors. Blogging is one the strongest and most cost effective real estate marketing strategies for bringing visitors to your site over others. Below are [...]
Our customers have often told us that most of the people that they meet aren't ready to buy or sell right away. This is where lead nurturing with email marketing enters the picture. Just because someone isn't ready to buy or sell right then doesn't mean that they aren't a [...]
When it comes to Real Estate Email Marketing growing your email list is one of the biggest concerns we hear from our agents. This is a valid concern! All email lists will shrink over time. People close email accounts, opt-out because they are no longer interested or simply stop reading [...]
Many of our new real estate agents are intimidated by the thought of email marketing. They have a lot of questions and concerns. What do I email about? Where do I get my list of email addresses? How many/how often should I send? Should I promote my listings And many [...]
Virtual Tours are a funny thing in the real estate industry. Some agents will tell you that a "real" tour must have panoramic photos. Others will swear that you must have music, or professional photography or links to the county courthouse records that show that cousin Mable married Jimmy so [...]
Text Messaging for REALTORS® Text messaging has been in use by some real estate agents for years. While others have tended to shy away from it. Below are some of the reasons that our clients like it Phone Number Capture - With Text Messaging the agent instantly captures the phone [...]
A few weeks ago I wrote about Yahoo updating their DMARC policy and how this would affect emails delivery if you use a yahoo.com email address. Well, it looks like AOL has followed suit and done the same thing. This means that if you are using an aol.com email address [...]
Late Friday afternoon (April 4, 2014) Yahoo made a change to their authentication policy for people sending emails from @yahoo.com email addresses. Without getting into the technical details, Yahoo has turned on a new authentication policy that allows it to say that yahoo.com emails can only come from yahoo.com email [...]
Yesterday I was speaking to a customer and they asked me they would want to post videos to YouTube.
