For years I have been hearing that email marketing is dead. Social Media, text messaging, mobile apps, etc… have all been touted as the email killer. The reality is that while Social Media, text messaging and mobile apps are strong communication and marketing strategies, nothing beats email marketing. 77% of consumers reported that they prefer to receive permission based marketing communications through email and it is the most preferred channel for Millennials (You know, the group that is going to be buying their first home in the next few years). Below is an infographic from Marketo that provides some great information email marketing and where it is going.
Email Marketing Infographic