Do you have a real estate content marketing strategy? Does it align with your real estate content marketing sales funnel? What does your Real Estate Content Marketing Sales Funnel look like? Aligning your real estate content marketing strategy with your sales funnel will help you generate and convert more real [...]
Earlier this month we posted 4 Blog Tips for Real Estate so we thought that we would do a follow up and provide 10 Blog Post Ideas for Real Estate Agents this week. 1. List Post - List posts are great... because they work. Try creating a list of events [...]
For years I have been hearing that email marketing is dead. Social Media, text messaging, mobile apps, etc... have all been touted as the email killer. The reality is that while Social Media, text messaging and mobile apps are strong communication and marketing strategies, nothing beats email marketing. 77% of [...]
Our customers have often told us that most of the people that they meet aren't ready to buy or sell right away. This is where lead nurturing with email marketing enters the picture. Just because someone isn't ready to buy or sell right then doesn't mean that they aren't a [...]
When it comes to Real Estate Email Marketing growing your email list is one of the biggest concerns we hear from our agents. This is a valid concern! All email lists will shrink over time. People close email accounts, opt-out because they are no longer interested or simply stop reading [...]
Many of our new real estate agents are intimidated by the thought of email marketing. They have a lot of questions and concerns. What do I email about? Where do I get my list of email addresses? How many/how often should I send? Should I promote my listings And many [...]
A few weeks ago I wrote about Yahoo updating their DMARC policy and how this would affect emails delivery if you use a yahoo.com email address. Well, it looks like AOL has followed suit and done the same thing. This means that if you are using an aol.com email address [...]
Late Friday afternoon (April 4, 2014) Yahoo made a change to their authentication policy for people sending emails from @yahoo.com email addresses. Without getting into the technical details, Yahoo has turned on a new authentication policy that allows it to say that yahoo.com emails can only come from yahoo.com email [...]
