Do you have a real estate content marketing strategy? Does it align with your real estate content marketing sales funnel? What does your Real Estate Content Marketing Sales Funnel look like? Aligning your real estate content marketing strategy with your sales funnel will help you generate and convert more real estate leads. This is how we imagine the real estate content marketing sales funnel looks:
Top of the Content Marketing Sales Funnel: Awareness
The top of the real estate content marketing sales funnel is the awareness stage. This is where you create an awareness of you and your services through using various digital media to distribute your content. This is where you establish yourself as an authority and available resource for those looking to possibly buy or sell in the future. This is general information, Market Data, Tips and Tricks, Web Site Testimonials, etc… Some of the tools that you use in this stage are:
Real Estate Blog – Publish your content on your real estate blog. This will make it readily available for those looking for what you have to offer.
Real Estate Email Newsletters – Collect email addresses on your website/blog and push your content directly to the inbox of the subscriber.
Social Media – Similar to Email Newsletters except this provides you the opportunity to have your content shared with friends of followers and other users of the service.
Middle of the Content Marketing Sales Funnel: Consideration
This stage is the “Consideration” stage, where the lead is now seriously considering using your services. Now it is time to provide persuasive information that allows the lead to engage with you and learn more