Though they’ve been around for years in Japan, the QR code has just become a popular U.S. marketing trend in the last year or two. REALTORS® are taking advantage of this tool in a number of ways including use on business cards, property flyers and on signage. While QR codes are a [...]
Real Estate SEO (Search Engine Optimization) tip for REALTORS® Photo Courtesy of Paloma Gómez via Flickr Many broker offices have a web site. That web site usually provides a profile page for their real estate agents. Often agents will set these profile pages to automatically redirect the browser [...]
It seems that every real estate agent we know has a different definition of what constitutes a Virtual Tour. For some it is a matter of whether or not panoramic photos can be shown. For others it's the feature set that comes with the virtual tour (maps, social media sharing [...]
Virtual Tours have become such an integral component of Real Estate Marketing, we thought we would provide a top 5 list of features to look for in your Virtual Tour Service provider and why they are important. Large Photos - Large photos allow viewers to get a better feel for [...]
Real Estate Text Messaging Text Messaging is an emerging technology in the Real Estate industry. REALTORS are using it in many different ways. We thought we would list 3 ways that REALTORS could use texting to generate leads. Mobile Flyers - Many mobile services (like Digital Home Info) offer a [...]
Logo identification is one of the strongest marketing techniques you can use, it identifies your brand and says more in one image than you can convey in an essay. Many REALTORS® leave out their own logo when developing marketing materials. They make sure to put in the REALTOR® logo, agency logo, [...]
This week we thought it would be a good idea to post some tips for our realtors that we think might help them maximize the mobile tools at their disposal.
Is it really just as easy as placing a sign in the yard? The answer to that is yes and no. Placing a sign in the yard will develop leads and those leads will turn into customers, but in order to get the most out of your mobile marketing tools you should first exercise the full options of your mobile tools and then integrate the mobile tools into your overall marketing strategy.
