Logo identification is one of the strongest marketing techniques you can use, it identifies your brand and says more in one image than you can convey in an essay.  Many REALTORS® leave out their own logo when developing marketing materials. They make sure to put in the REALTOR® logo, agency logo, and other logos but leave out their own.  This is an excellent opportunity to associate yourself with these well known and respected companies, take advantage of it and build your own branding.