Keeping up a social media presence for your real estate business is essential. The more platforms you use, the more people you can reach, exponentially growing your pool of potential clients. Instagram has made its name as one of the most popular social media platforms, especially among young people. To make sure you take advantage of all the opportunities Instagram can offer your business, don’t miss these 3 tips for using Instagram for real estate!

1. Build Social Proof

Social proof is a phenomenon that has been around for a long time, but it has taken a new form with the development of social media. Essentially, people use social proof as a justification for their actions. They assume that copying the actions of others in a situation where they’re uncertain is the right thing to do.

For example, think about your first networking event. You probably felt awkward and unsure about what to do other than listen and observe. However, once you saw others interacting and socializing, you probably tried to copy that behavior. By observing your surroundings and the way others handle a situation, you arrive at a conclusion about how to conduct yourself.

This same phenomenon applies to social media marketing. Think about it. When you want to make a new purchase, but you don’t have any prior experience with the product, what do you do? Probably read reviews, right? Businesses rely on social proof like reviews as a means of making themselves seem reliable to consumers, especially when you can’t always see the product you’re buying before ordering it. Social proof may also come in the form of tes