5 Email Marketing Tips for Real Estate Agents to Stay Top of Mind
Buying a home is one of the biggest life decisions one makes that involves a large sum of money. People are careful about who they trust when it comes to buying a home. The thought of moving has likely been on someone’s mind for months, sometimes even years, before they take the first step. According to stats provided by the National Association of Realtors in 2021, 75% of buyers said that they would use their agent again or refer them to others. It’s imperative that agents maintain that relationship in order to get these referrals and repeat business. It is also important to engage with new leads when trying to get new clients. Email marketing is one cost-effective way to do both. Below are 5 tips for making your email marketing work for you.
There is a saying ‘out of sight out of mind’ which is very much applicable to marketing. Repetition makes people remember you when they are ready to make a purchase. You have to decide on the appropriate email frequency that doesn’t overwhelm subscribers. Sending too many emails regularly can annoy potential customers and they might consider unsubscribing from your email list. To help you be consistent, you can use a system like ours for email automation to plan and schedule when your emails are sent. You can also segment your audience and start drip campaigns so that you can send more relevant emails based on your audience.
Sending weekly or monthly newsletters in which you can feature new listings, home improvement ideas, market data, area events, recent home purchase success stories, etc. to your audience is also great for engagement. Be sure that your branding is up to date and prominent in your emails and that you include a call to action such as a prompt to get a complimentary home evaluation in every email. Being consistent puts you in front of your customers and potential customers when they may be considering a move that can pay huge dividends.
Use a good subject line and pre-header text
How do you make your email stand out among the hundreds or more emails that people receive every day? People have busy schedules and can’t spend too much time reading all the emails. They don’t open an email unless they think it matters to them or will add value. Your email subject line is that crucial part that helps them decide whether they read or delete your email. So, it has to be something that is unique or eye-catching and that will spark their interest. T