What do all of those terms in my email marketing reports mean?
Opened – The number of unique people that opened an email at least once. Even though they may have opened the email more than once they are still only counted once.
Unopened – The number of emails that were not opened.
Bounce – An email that was unable to be delivered because of an issue with the email address. i.e. bad email address, miss- spelled name, domain is expired etc…
Delivered – The number of emails that were delivered.
Total Opens – The total number of times the email has been viewed. Each time the subscriber opens the email is counted.
Clicks – The total number of times a link in the email has been clicked.
Unique Clicks – The number of times links in the email have been clicked. If a subscriber clicked on a link more than once it is only counted once.
Forwards – The total number of times that the email was forwarded using the “Forward” feature link in the email.
Opt Outs – The number of people that opted out/unsubscribed from your list using a the link in this campaign.
Feel free to contact us if we missed any terms.
