Why (and how) to use Facebook to grow your real estate business

As a realtor, you know that Facebook is a powerful tool for marketing your business. Referrals are an important contributor to leads for realtors and Facebook is a great place where your existing clients can share and spread positive sentiments about your offerings among their network. In this post, we’ll share 10 tips for using Facebook to grow your business. We’ll cover everything from creating a strong Facebook presence to using ads to reach your target audience.

So, whether you’re just getting started with Facebook or you’re looking to take your marketing efforts to the next level, read on for tips that will help you grow your real estate business using Facebook.

Have a Professional Profile and Cover Photo

Your Facebook profile should look like you’re a professional. This means having a professional profile photo and cover photo. Use good quality photos that represent you and your business well.

Make sure your profile photo is up-to-date and the image is of good quality. Also, make sure that your cover photo is related to real estate. For example, you could use a photo of a house, a map of your area, or something else that’s relevant to your offering.

Use Keyword-Rich Descriptions

One of the best things you can do to optimize your Facebook page for business growth is to use keyword-rich descriptions. When people are searching for a realtor, they might not know your name, but they might search for a realtor who specializes in a particular type of property or in a certain area.

Make sure to use keywords in your page title, as well as in the descriptions of your services and your past projects. You can also use keywords in the text of your posts but be careful not to overdo it – you don’t want your posts to sound like spammy sales pitches.