Getting Started with Real Estate Email Marketing
Many of our new real estate agents are intimidated by the thought of real estate email marketing. They have a lot of questions and concerns.
- What do I email about?
- Where do I get my list of email addresses?
- How many/how often should I send?
- Should I promote my listings
- And many more questions.
So we thought we would put together a list of things to help our agents get their real estate email marketing program going. Below are tips, advice, terms and definitions to help you understand real estate email marketing and get the most out of it.
Real Estate Marketing Emails You Should Send to Real Estate Leads
Introduction: This real estate marketing email assumes that you have already interacted with the prospect in some way (they signed up via your website, you met them somewhere, etc…) and that you are just expanding on the prior interaction with a little more information relevant to them. be careful not to overwhelm the prospect with information but also provide enough for them to want to contact them. Highlight the value of what you can do for them.
Valuable Real Estate Content Email: This is your traditional real estate marketing email. It is usually home oriented, seasonal or market related. It provides the potential real estate seller or buyer with some piece of information that is valuable. This is usually sent in a monthly real estate drip email campaign. The objective with this type of email is to impart valuable knowledge on a regular basis, establishing yourself as the go to rea