There are only so many hours in the day and, when you get busy, it always feels like even less. Real Estate Marketing Automation can do regular tasks helping you to be more consistent and can make you feel like you have some extra time to do the things that can’t be automated.
Automation can be a powerful tool for agents to grow their businesses. There are several key ways in which automation can help to streamline processes, reduce expenses, and increase productivity, all of which can help contribute to an agent’s success. Some of these include:
- Email – Automatically send monthly newsletters to your sphere, birthday e-cards, testimonials, and referral requests.
- Direct Mail – Farm-targeted neighborhoods, micro-farm a radius around listings and engage with your sphere using postcards.
- Social Marketing – Keep your social channels current with relevant content for your sphere. Set up holiday posts and automatically pull articles from your favorite sites to share with your followers.
One of the best benefits of automation is the ability to save time and reduce the need for manual labor. Automating marketing and lead generation tasks can free up time for agents to focus on more valuable activities such as networking and finalizing deals. Automating tasks such as scheduling appointments, sending out reminders, and following up with leads can also help to reduce the workload for agents, allowing them to be more efficient and productive.
In addition to saving time, automation can also help to reduce costs for a real estate business. By automating routine tasks, an agent can minimize their need for a full-time admin and the costs associated with having an employee.
Another way in which automation can help grow a real estate business is by improving the customer experience. Automation can help to ensure that customers and prospects receive things in a timely manner. Buying and/or selling a home is a big experience in someone’s life whether it’s their first or 10th home. It’s important that customers feel like they are well-informed and are engaged with the expert helping them through the process. While you are used to sharing similar information with all of your clients, it’s often new to your client. Keeping your customer informed during a real estate transaction helps create a great experience, builds trust, and will likely lead to repeat business and referrals.
Agent Sauce offers many tools to help you automate your marketing while still allowing you to customize your profile to make your marketing work for you and your unique agent brand.