Benefits of Sending Direct Mail to Grow Your Real Estate Business

Over the last couple of years, the pandemic caused all kinds of businesses to adapt to the new normal: increasing virtual interactions, digital marketing efforts, virtual networking events, and more. We saw the rise of remote-working, teleconferencing, contactless delivery, curbside pick-up, and fewer in-person meetings. More people than ever are working from home, and these numbers are expected to rise over the next few years. This rise in home working has also added to the rise in home buying. People no longer worry about commuting and need a home office space to work in. 

As our world becomes more virtual, people express their desires to get out of the house more and crave that in-person connection. Our email inboxes are full, online ads pop up so frequently they can sometimes get overlooked, and people are experiencing screen overload. Digital marketing is still extremely effective in reaching a broad audience, but how can you combat the intense competition in the digital marketing world so your business can stand out from the rest? The answer is direct mail.

Direct mail has been around for a long time. It is one of the oldest forms of marketing. Promotional materials such as brochures, postcards, flyers, and coupons make up some popular forms of direct mail marketing. For realtors adding in educational and relevant content targeted to a specific area is key.

You may ask – “isn’t direct mail dead?” It’s quite the opposite.

How your real estate business can benefit from direct mail marketing:

It helps you stand out– Fewer agents send direct mail these days as they turn towards digital marketing efforts. It is not uncommon for people to receive hundreds of emails a day. If you take the extra step to personalize your direct mail marketing, you can address the mail directly to a recipient. Have you ever experienced that feeling of excitement when you receiv