Real Estate Marketing Software by Agent Sauce

Inbound Marketing for Real Estate

In this episode we dive deep into what Inbound Marketing for Real Estate is and why it is an important tool in the real estate agents’ marketing plan. We cover a broad range of Inbound Marketing for Real Estate strategies including, email marketing, social media marketing and even provide some tips on specific topics that could be used in your marketing materials. Topics ranging from evergreen halloween blog posts to home improvement videos and the importance of investing in your website.

Take Aways

  • Your website is the place to start – Doug points out that many companies will spend thousands (or tens of thousands) of dollars creating a beautiful reception area so that the few visitors that they get each month can see a very welcoming and interesting place when they visit. But, at the same time they company only spends $500 on their website that is getting hundreds or even thousands of visitors each month and only updates it once a year. There is a complete lack of inbound marketing for real estate there.
  • Social media has an exponential factor to it – you don’t just reach your friends when you post something on social media. You have the opportunity to reach the friends of your friends if they interact with your contact and the friends of your friends if they interact.
  • YouTube – video is a powerful tool. YouTube is the second largest search engine on the Internet. Creating topic specific videos can help you establish yourself as an authority in your area.
  • Compelling content is evergreen – By creating content that is valuable you can drive traffic back to your site over and over again instead of just getting a one time visit or burst of visitors.

Show Notes

  • What is Inbound Marketing [0:30]
  • Defining Outbound Marketing [1:50]
  • Email Marketing [2:30]
  • Website for Inbound Marketing [3:50]
  • Social Media Topics[5:23]
  • Social Platforms [7:06]
  • Topic Ideas [11:30]
  • Search Engines and the well optimized site [13:30]
  • Blogging for leads [15:58]
  • Ad marketing [18:30]
  • Video [20:15]
  • Where to Start [24:00]

Podcast Transcript

Inbound Real Estate Marketing

Adam Small: Hi, Adam Small here with Agent Sauce and this is the Real Estate Marketing Podcast. We’ve got Doug Karr with us from DK New Media.
Douglas Karr: Hello.
Adam Small: How you doing today, Doug?
Douglas Karr: I am fantastic.
Adam Small: Good. Today, I was thinking we could talk about inbound marketing for real estate. Inbound marketing is a term that you hear a lot about There’s not a lot of real definition in it for a lot of people that don’t really get down and study it. I think that it’s something that real estate agents could really utilize a lot of to generate a lot of leads without spending a lot of money necessarily. Can you start with giving us a definition of inbound marketing? And how inbound marketing for real estate relates?
Douglas Karr: Yeah, the term was actually, put out by HubSpot, which is marketing automation company. HubSpot basically, pinned the term inbound. All they meant was typically, if you’re doing sales and marketing, everything that you’re doing is going out. You’re getting, let’s say an email list, and sending out and you’re getting a direct mail list and sending out and you’re getting phone call lists and you’re calling out. You’re going to-
Adam Small: You’re reaching out.
Douglas Karr: Yeah.
Adam Small: You’re pushing out like flyers, post cards for real estate agents who do a lot of post cards and email marketing …
Douglas Karr: That’s outbound.
Adam Small: … and even print, right?
Douglas Karr: Yeah and that’s outbound. You’re going out to go find that Inbound Marketing for Real Estate is the opposite. It’s basically utilizing your website, your mobile device, your search engines, your social media presence to entice people to come in and to engage with you and eventually ask you for help. At the simplest, and people can argue the nuances, but the simplest is outbound, I’m going out to find you. I don’t know who you are. I’m going out to find or I might know who you are. I might get an email list, but I’ve never met you or whatever. That’s outbound. Inbound marketing for real estate is I don’t know you and you showed up on my doorstep. You came in and said, “Wow I was real- “
Adam Small: For some reason, you came looking for me, right?
Douglas Karr: Yeah. I saw you on social media talking about the house that you just sold and I saw that your client was real happy. We’re thinking about buying a house in the next month. Could we do work? Well, that’s an inbound marketing for real estate lead.
Adam Small: How is, you say email marketing is an outbound, right?
Douglas Karr: Kind of.
Adam Small: It could also be inbound because you say …
Douglas Karr: Absolutely.
Adam Small: … social media. They saw you on social media. They saw your email and they came in. It’s a crossover medium?
Douglas Karr: Not necessarily. If you go buy a list, so a lot of people do this. They go buy an email list. They say, “I want all of the doctors in Hamilton, County,” and they go buy an email list, which isn’t always the best thing to do.
Adam Small: No, no, buying an email list, it’s-
Douglas Karr: It gets you into trouble.
Adam Small: Yeah, it can definitely get you in trouble.
Douglas Karr: Let’s put it a different way. Maybe you have an event that you cosponsored with someone and they have a guest list. Well, those are people that you haven’t met before, so you get an email list and then you send to them. That’s probably a better one because they had permission and everything else to email them. That’s still outbound. You didn’t know who they were, right?
Adam Small: Right.
Douglas Karr: I think what you’re talking about is maybe someone comes to your site and they sign up for your email list or whatever.
Adam Small: Sure, yeah.
Douglas Karr: In that case, I would say that’s still inbound marketing for real estate. It’s someone that still came to you, signed up with you and everything else. Are you sending them periodic outbound emails? Yeah, but you already know who they were. You already had a-
Adam Small: There was already an established relationship, right?
Douglas Karr: Yeah, exactly.

Real Estate Agent Websites

Adam Small: Let’s run through the mediums that you talked about. You mentioned websites. How do you use a website for inbound marketing for real estate?
Douglas Karr: I love that question because a lot of people think of a website as just a brochure. They think it’s a digital brochure. Where in the old days, you might have a pamphlet that you handed people, a website is that digital brochure. Well, that’s really limiting because website technology is just incredible nowadays. The fact that you can put up videos and forms and capture people’s lead information, you can optimize it for search engines and everything else. The first thing about a website is a website should be a method for you to engage with these people and connect, grab their information and have their data.
Adam Small: For a website, you would put something of value up there that would bring interest in whatever it is and get that person to the website if they’re searching on Google or something like that. For a real estate agent, it might be great places to eat in this town or something like that that brings them in, right?
Douglas Karr: Yeah, it might be, yeah, a great place to eat, great vegetarian restaurants in town. If you got people that are looking for real estate, but they want to buy a home near vegetarian restaurants, well, now they’re going to read your article and they know that you’re familiar with the area.
Adam Small: Then they fill in a contact form, real estate call to action form, something like that and you’ve got their information, so now you’ve got the lead, right? And that’s inbound marketing for real estate.
Douglas Karr: Yeah.

Social Media Marketing for Real Estate Agents

Adam Small: Okay, great, so social media.
Douglas Karr: Social media is what people I think fail to understand with social media is a lot of people look at it as my direct network. I’m friends with you on social media and we talk back and forth. Well, that’s a public conversation. Even though I have a relationship with you, there’s people watching that conversation. That’s an excellent opportunity for inbound marketing for real estate.
Adam Small: They have a relationship with you.
Douglas Karr: Or-
Adam Small: Right?
Douglas Karr: Yeah, absolutely.
Adam Small: Then if they choose to get involved, then everybody that they also have a relationship with, so there’s overlap between you and me, but then your friends are seeing it. My friends are seeing. If we can get one of them involved, then perhaps their friend is going to see it, too, right?
Douglas Karr: Or go back to that vegetarian article, right?
Adam Small: Right.
Douglas Karr: I share that. My friends are vegetarians, which they’re not. We like meat, but I share that with my network of friends and then all their friends see it. Again, you’re now attracting people that you didn’t have a relationship with before.
Adam Small: You’re expanding your reach just through the network of people that you’re interacting with.
Douglas Karr: That’s the power of social media. A lot of people look at social media and it’s just who I’m connected to, how many followers I have, all of that, but it’s really not. It’s how many followers your followers have and how much your information is shared with everybody so that’s where the power-
Adam Small: It has a potential for exponential reach, again, inbound marketing for real estate …
Douglas Karr: Exactly.
Adam Small: … which is what your viral marketing, anything that goes “Viral” is really because the exponential opportunity that it created …
Douglas Karr: That …
Adam Small: … for reach.
Douglas Karr: … amplification.
Adam Small: Exactly.
Douglas Karr: Yeah, yeah.

Real Estate Marketing Tips

Adam Small: Exactly, all right, so which social media platforms would you recommend or say have the best benefit for inbound marketing for real estate?
Douglas Karr: I really leave that up to the company or realtor that I’d be working with. I’ll give you a for instance. It might be great that you have on Twitter, maybe you have a lot of following and you have great conversations on there and everything else and you get good results, but some people don’t like Twitter, so they’re on Facebook. Other companies might do really well on Facebook. They might pay for Facebook advertising do all kinds of stuff, but then let’s say LinkedIn. LinkedIn is a professional network and people are relocating using LinkedIn, so maybe LinkedIn is a good one for people trying to reach executives that are relocating. It all depends who your audience is.
Adam Small: Exactly and that’s something that I tell agents that we work with all the time because they’ll ask me, “Hey, you know, which social media network should I be using? You know, what should I be putting out on Facebook? What should I be doing on Twitter or Pinterest or whatever, right?” The thing that I tell them is look, first of all, it’s up to you because A, you know your audience. B, You know who is in your sphere of influence, but more importantly, you don’t want to do something and do it poorly.
Douglas Karr: Right.
Adam Small: It’d be better if you just weren’t on that media channel at all …
Douglas Karr: I think-
Adam Small: … as opposed to doing it poorly.
Douglas Karr: I think nowadays especially, there’s so much noise out there that people almost cherish the people that aren’t noisy all the time, but when they post something …
Adam Small: It’s something of value.
Douglas Karr: … they love it, yeah, yeah.
Adam Small: It’s something that’s worth looking at like the old … Many years ago, going to show a little age here, there was a TV commercial on that said, it was “When E.F. Hutton speaks, everybody listens,” right?
Douglas Karr: Yeah.
Adam Small: Wasn’t that it?
Douglas Karr: Yeah, that was E.F. Hutton.
Adam Small: The whole point was that E.F. Hutton didn’t speak a lot, but when they did, everybody listened.
Douglas Karr: Exactly.
Adam Small: The same thing goes for this is that you’re better off not speaking a lot, but putting something good out there that’s worth listening to as opposed to …
Douglas Karr: You’re trying to again, you’re trying to build authority with those people. You’re trying to build trust with those people, so if you’re just wasting their time, they’re going to unfollow you or ignore you. Whereas if you really do something special, so and for real estate agents, I think we talked about this the last couple of shows.
It’s not I just sold a house in eight days or I just sold this house or I got this new house on the market. It’s more stuff like I have an old 1970s house with a really terrible kitchen. What could I do to get it on the market and sell it? What kind of quick fixes could I make to that or it might be I’ve got flooding in my backyard, how do I fix our pests? I’ve got …
Adam Small: A lot of it is really …
Douglas Karr: … value.
Adam Small: … home-related, home fixer upper information.
Douglas Karr: It’s-
Adam Small: Stuff that it may not necessarily apply to everybody here now today, but you read …
Douglas Karr: No.
Adam Small: … a good article and you remember it later on. It’s home-related or real -estate-related.
Douglas Karr: Real estate, why do we move into neighborhoods, right?
Adam Small: Right.
Douglas Karr: Adjacent to businesses …
Adam Small: Good schools.
Douglas Karr: … schools, churches, crime, not want to go to crime.
Adam Small: Not high crime, you don’t want good crime in the area.
Douglas Karr: No, no.
Adam Small: A low crime rate.
Douglas Karr: Those are the things that as a real estate agent, if someone feels comfortable that you have a knowledge of those even if you’re just sharing other people’s … If you’re sharing the nightly crime report from your local TV station even online, just the fact that people start to get to know you and feel that man, these people really know this neighborhood well. I can trust them.
Adam Small: Then what you’re saying is, it sounds to me like the whole intent and the whole purpose of putting the data out there from an inbound marketing for real estate perspective the ultimate end goal is obviously, to get the leads so that you can make the sale, right?
Douglas Karr: Yeah.
Adam Small: The reason that you end up getting the lead is because you established a certain amount of authority using inbound marketing for real estate and …
Douglas Karr: Exactly.
Adam Small: … people recognize that you are the authority on this particular subject matter, this neighborhood and all that. It really comes down to establishing the persona of a leader in that particular arena, right?
Douglas Karr: Yeah, that’s exactly it.
Adam Small: I was literally just about to ask you some of the things that people could talk about and real estate agents could put out there that would, from an inbound marketing for real estate perspective, help topics. You covered some of those.
Douglas Karr: Well, I think imagery is really important nowadays. Even if you’re on Facebook or Twitter, sharing an image is great. Things like I’ll give you a for instance from my houses. I was going to build a new mailbox and put a little garden around it. Well, when do I plant that? What’s the right stuff to use? I saw I can’t remember what. It was like saw wood something. I don’t know what it was, some kind of grass, sawgrass. That’s it.
Adam Small: Sawgrass.
Douglas Karr: A couple people said, “Oh, that’s sawgrass and it’s really beautiful and everything else.” Then I got 20 people that were like, “Don’t plant.”
Adam Small: Don’t touch that.
Douglas Karr: “Don’t touch that stuff. You’ll have a bush the size of Texas.” It’s stuff like that that I want to build a fire pit in my backyard. How do I build my own fire pit in my backyard? If a realtor was on that I was friends with and was giving me these kinds of things, I would really start to go, “That’s my go-to person.” They’re the guys that know how to do this. Why don’t I ask him over or her over and over again? If I’m building that kind of relationship, now the real estate agent has got me, right?
Adam Small: Right.
Douglas Karr: They-
Adam Small: Because you’ve transformed from just another person trying to help me buy or sell a home, into a resource. The whole point of inbound marketing for real estate.
Douglas Karr: Exactly. Then because we’re having periodic conversations, when the day comes that I’m either going to buy or sell …
Adam Small: That realtor is going to be top of mind …
Douglas Karr: Perfect.
Adam Small: … and you’re going to … Not only when you go to buy or sell, but if somebody says, “Hey, do you know a real estate agent?”
Douglas Karr: Exactly.
Adam Small: You’re top of mind so that you get the referral as well, right?
Douglas Karr: Exactly, yeah.
Adam Small: Okay, great, let’s see. What other aspects of inbound marketing for real estate …
Douglas Karr: Well, search engines.
Adam Small: … might be interesting?

Real Estate Search Engine Marketing

Douglas Karr: Search engines are just a huge deal nowadays and so having a well optimized website. What I mean by that is that a website has two components. It’s got that visual display and usability that people are going to interact with it, but it’s also got a digital and backend way of communicating with the search engines. Without getting into nuts-
Adam Small: The technicals on that.
Douglas Karr: Yeah, the technical stuff. There’s things that you can do and I’ll give you a pretty good example. We had friend of mine, David, has a website and he’s a teen coach. He coaches teenagers with life stuff and so he came-
Adam Small: Life coach for teenagers.
Douglas Karr: Yeah, life coach.
Adam Small: That’s got to be tough, anyhow, back to your thought.
Douglas Karr: He bridges between the parent and the child where they’re having communication issues and stuff, really nice guy. He came to us and he had a beautiful website. It was done on Squarespace, which is an adequate platform and stuff. Of course, I went in there and started looking at the backend of it. I found all kinds of opportunities to optimize it.
Without going into, like I said, I don’t want to go into the technical, but I probably spent about four hours on the site, fixing all of that and getting it all right. He came and met with us a week later and said that he had three leads that put, that they found him on Google. He had never gotten a lead on his website before. Then I forgot what I was going to say.
Adam Small: Optimizing the website was important.
Douglas Karr: Yeah, but it was just a matter, same exact website, same look and feel, same everything, but just some backend stuff.
Adam Small: Tweaked on the backend.
Douglas Karr: Just some tweaks.
Adam Small Tells you …
Douglas Karr: Oh, I know what I was going to say.
Adam Small: … what it was.
Douglas Karr: We checked the ranking of site. We have systems that could do that. You do it as well. We saw that all of a sudden he had popped to page one for a couple of terms that he was really excited about. That’s the thing is sometimes you have a great website. They did a great job building it and designing it, but it’s not found on search engines.
Adam Small: Poor inbound marketing for real estate? All right, so sometimes, the site looks great, but it’s just not getting found and it’s because of the backend internal workings of it. How does inbound marketing for real estate work with blogging? Typically blogging is a attached to website. You use blogging methods to reinforce your message. That’s where you start talking about how to build your fire pit or five ways to improve your home’s value, ways to get the most bang for your buck with kitchen renovations, that sort of thing, right?
Douglas Karr: Yeah, the things that I would focus on I think if and we haven’t done the analysis of course, for what would a content-like calendar look like for a real estate agent. Those things that I was talking about, like maybe it’s neighborhood and maybe it’s selling a house, buying a house tips. Maybe it’s caring for maintenance for a house. Let’s say those four things. What I would want to do is I would want to say, “Okay, January through you know December, what should I write about each month from a seasonality standpoint and everything else?”
Spring might be before spring, the end of winter, you might want to talk about pest control. Then spring it might be what do you want to plant or for summer. What you want to do is basically, time your articles well with the approach. One of the things that we tell people is when people talk about blogging a lot of times now, they talk about, oh, I should do three posts a week or whatever, whatever they think. Let’s go back to the other conversation. No, do something of quality.
If it means once a week or once every two weeks, that’s fine, but try to meet your goal of having a library of content on everything that someone might look for, so like the things that I was like the churches in the area, the schools in the area and how they’re graded. Then each year, you can go back and touch up those articles. If it’s a crime article on stats, I wouldn’t create a new blog post every month with blog stats. I would go back up the numbers and then publish it as a new article. Just set the date to that date and publish is as new. What you’re going to do is over time, that article is going to climb up the search engine results for-
Adam Small: Because of the refreshed content, again inbound marketing for real estate …
Douglas Karr: Exactly.
Adam Small: … and all that. How about jumping ship from the website and back to the search engine you talked about earlier. As part of the search engine, you have Google Ads, just speaking of Google in particular, but they all have some sort of ad networking engine, right?
Douglas Karr: Yeah.
Adam Small: How do ads play into that? Are they really considered inbound marketing opportunities? Are they …
Douglas Karr: I feel like it’s more outbound. I really … Again, if you own the content, here’s the difference. If you stop paying for ads, it stops, right?
Adam Small: Right.
Douglas Karr: If you stop blogging, that doesn’t stop people from finding your content and getting a hold of you. Which is continuous inbound marketing for real estate.
Adam Small: Because it’s always out there.
Douglas Karr: Yeah and so they’re still coming to you. I still feel like paid searches, that’s an outbound approach to go get them. You’re going out to get them instead of getting found. I know it’s a nuance, but it-
Adam Small: Well, it’s and that’s the whole difference, but that’s why it’s called inbound marketing for real estate versus something else.
Douglas Karr: The big difference is I just said one was if you stop paying for advertising, you stop getting leads. The other one, too, is momentum that you can have an article. Let’s say you write an article on Halloween safety or whatever and it takes off. People share it socially and share it. It might take off on search engines and it might rank absolutely fantastic. Every year, at Halloween, you wind up getting …
Adam Small: It’s going up rankings again, right?
Douglas Karr: … a business … Yeah, and you wind up getting business over and over and over again, though. That goes back to that quality thing. Do something of quality because it’ll pay off over and over and over again.
Adam Small: Great.
Douglas Karr: I should throw videos in there. I talked about images and everything else, but videos are another one because YouTube is the number two biggest search engine. People are searching on YouTube for how to make a fire pit, how to get rid of ants, how to plant their garden.
Adam Small: It’s funny you say that because I just recently redid my office and installed cabinets and all that stuff in there. I was looking for how to install the kickboard on the bottom of the cabinet because I had never done that and I certainly didn’t want to screw up a nice looking veneer by driving a nail through it and all that. I actually went to YouTube and looked for how to install a kickboard, again, a home improvement project, somewhat real-estate-related. All right, so-
Douglas Karr: Let’s talk about that, right?
Adam Small: Yeah.
Douglas Karr: How to fix a kickboard, and what if it was a really complex task and that-
Adam Small: It turned it wasn’t.
Douglas Karr: Let’s say it was and that guy that did that video was in Indianapolis where you were. You might just give him a call and say, “Hey, how much to come over and install this kickboard?”
Adam Small: Exactly.
Douglas Karr: That’s where we’re getting with the real estate agent again is a lot of times you can spill all your beans. You can someone exactly how to sell a house from front to back. If you want to do it yourself, here’s how.
Adam Small: Have at it.
Douglas Karr: Have at it, right?
Adam Small: Yeah.
Douglas Karr: What people will do is go through all that stuff and look at all the contracts and look at all the complexity and everything and they’ll say, “You know what. It’s worth it just to pay a real estate agent. Let’s call them.”
Adam Small: Exactly.
Douglas Karr: You’ve just educated them on how great you are at it.
Adam Small: An interesting thing, when I was in the Marine Corp, it was knowledge is power, right?
Douglas Karr: Yeah.
Adam Small: This is what you’re talking about is the real estate agent’s knowledge is power of how to do that. The other side of it is that the person looking at it realizes that they don’t have the knowledge by seeing, being educated. The agent should use their knowledge to fuel their inbound marketing for real estate.
Douglas Karr: There’s-
Adam Small: It drives to say, “Yeah, let’s make a wise decision, use a real estate agent instead of trying to do this by myself and maybe mess, missing something.”
Douglas Karr: There’s a guy, Marcus Sheridan. He’s pretty good. He’s called The Sales Lion online and everything. All your readers should check him out because they’ll learn stuff from him. Marcus made his break or whatever. He had a pool company. I think it was in Arizona or something like that. Search engines were just starting to come up and everything else.
What he noticed was everybody that was coming to their website was asking, “How much does it cost? How much does it cost? How much does it cost? How much does it cost?” He went out and he looked at all of the other guys that were putting in pools. Nobody had how much it cost to install a pool. He wrote an article, “How Much Does It Cost to Install a Pool?” He detailed out all of the costs.
Adam Small: How to figure it out.
Douglas Karr: Hidden costs, complex, everything else, well all of a sudden, he ranked nationally like number one for how much does a pool cost? His business … He talks about how rough his business was. It was rough. He was heading into tough times. Once he ranked number one, then everybody started using him. Why? Because everybody else was hiding their cost and he was putting his out there.
Adam Small: Well, he educated them. He was transparent …
Douglas Karr: Exactly.
Adam Small: … about the pricing and he was detailed and had an established process for it.
Douglas Karr: He didn’t have to go lower than them. He didn’t have to anything. It was he put all the information out there that people were like, “Well, now I’m educated and I can make a purchase decision.”
Adam Small: Well and again, he established trust with these people by providing that information.
Douglas Karr: Absolutely.
Adam Small: They initially went to him and then he probably landed a lot more of them because of it.
Douglas Karr: Sure.

Real Estate Agent Marketing

Adam Small: All right, great. Just before we wrap up here, if you had one piece of advice as to where to start with inbound marketing for real estate, what would that be?
Douglas Karr: I would tell people that you need to treat your website like it was a salesperson. What I mean by that is you wouldn’t just tell your salesperson what you want him to say and then leave him alone for a year. You would pay them well, so you would invest money and then you would continuously help them improve their process. You would get them to use a CRM like Agent Sauce to start collecting data on these people, to email them, to call them, to do all of those things.
That’s what your website should be. It should be that digital portal where you’re engaging, not people coming and looking at your brochure. Stop thinking about it as a brochure. The funny thing is, especially real estate agents. I do think it’s funny is I’m one of the guys. If someone drives up in a crappy car and they say they’re a real estate agent, I’m like, “Ooh, I’m probably not going to use them, right,” but a real estate agent drives up in a brand new Cadillac or BMW or whatever, I’m like, “This person knows how to sell a car.”
Adam Small: House.
Douglas Karr: Or a house, sorry, yeah, house sorry. Think about that from reverse. You go spend sixty thousand, eighty thousand dollars on a car to make sure that you look good, to make sure that people realize that you know what you’re doing as a real estate agent. Then you go spend 500 bucks on a website.
Adam Small: Which is likely to be their first impression of you because somewhere around 90% of all …
Douglas Karr: How many people see you in your-
Adam Small: … of the listing searches-
Douglas Karr: How many people see you in your car versus how many people get on your website? The thing is treat that website as a salesperson.
Adam Small: That is probably some of the best advice I’ve ever heard …
Douglas Karr: Man …
Adam Small: … as far as inbound marketing for real estate…
Douglas Karr: … I am …
Adam Small: … stuff goes.
Douglas Karr: … brilliant.
Adam Small: I’m just saying, right up there man, good advice.
Douglas Karr: I’m just kidding.
Adam Small: Good advice, all right.
Douglas Karr: I can’t take credit. There was a guy, Aaron … I’m not going to get his last name, but there was a guy, Aaron that basically talked about that companies do this. The way that companies do it is they build these beautiful lobbies, right?
Adam Small: Right.
Douglas Karr: They buy artwork and the leather couches and everything else.
Adam Small: It’s all decked out, marble, the whole …
Douglas Karr: Totally.
Adam Small: … nine yards, right?
Douglas Karr: Yeah and they even have a secretary, assistant, whatever you call full-
Adam Small: A greeter.
Douglas Karr: Yeah, greeter full-time that they’re paying all year long and so 50 people come through the company’s lobby …
Adam Small: That door there, right?
Douglas Karr: … in a year, but on their website, they got 300 people visiting their website every month and their website is a piece of junk. Come on, people.
Adam Small: Absolutely, it makes tremendous sense when you phrase it like that. Some great advice on inbound marketing for real estate.
Douglas Karr: Yeah.
Adam Small: All right, great, well, Doug, thanks for joining us today. This has been Adam Small with Agent Sauce and the Real Estate Marketing Podcast. If you want any more information, want to learn more about us, feel free to contact us at 877-958-8043 or AgentSauce.com.

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