Why (and how) to use Facebook to grow your real estate business
As a realtor, you know that Facebook is a powerful tool for marketing your business. Referrals are an important contributor to leads for realtors and Facebook is a great place where your existing clients can share and spread positive sentiments about your offerings among their network. In this post, we’ll share 10 tips for using Facebook to grow your business. We’ll cover everything from creating a strong Facebook presence to using ads to reach your target audience.
So, whether you’re just getting started with Facebook or you’re looking to take your marketing efforts to the next level, read on for tips that will help you grow your real estate business using Facebook.
Have a Professional Profile and Cover Photo
Your Facebook profile should look like you’re a professional. This means having a professional profile photo and cover photo. Use good quality photos that represent you and your business well.
Make sure your profile photo is up-to-date and the image is of good quality. Also, make sure that your cover photo is related to real estate. For example, you could use a photo of a house, a map of your area, or something else that’s relevant to your offering.
Use Keyword-Rich Descriptions
One of the best things you can do to optimize your Facebook page for business growth is to use keyword-rich descriptions. When people are searching for a realtor, they might not know your name, but they might search for a realtor who specializes in a particular type of property or in a certain area.
Make sure to use keywords in your page title, as well as in the descriptions of your services and your past projects. You can also use keywords in the text of your posts but be careful not to overdo it – you don’t want your posts to sound like spammy sales pitches.
Leverage Facebook Ads
If you want to take your Facebook marketing for realtors to the next level, you need to start leveraging Facebook Ads.
Facebook Ads is a powerful tool that allows you to target specific demographics and interests with your ads. This means that you can target people who are already in the market for a new home or people who have recently expressed an interest in real estate. However, be careful to use Special Ad Category while creating housing ads. These ads won’t let you use attributes such as age, gender, ZIP code, etc. but they let you use similarities in online behavior with your existing audience to create Special Ad Audience and grow your reach.
You can also use Facebook Ads to create custom audiences from your email list or customer database. This allows you to target people who have already been interested in your business, which can result in higher conversion rates.
Create a Facebook Group
One of the best ways to grow your business with Facebook is to create a Facebook group. This gives you a place to connect with your target audience and share valuable content that can help them learn more about your services.
When creating your group, be sure to include a catchy name and description that will make people want to join it. You should also make sure to post regularly and provide valuable content that members can use. Include topics like buying and selling homes, real estate news, and advice for homeowners. This will help attract people who are interested in topics related to real estate.
Join Relevant Groups
Another thing that can help you grow your business with Facebook is to join relevant groups. There are groups for every industry and interest, so it’s easy to find one that’s a good fit for you.
When you join a group, make sure to read the rules and guidelines carefully. This will help you avoid any trouble and make sure you’re getting the most out of your membership.
Don’t just spam group members with your sales pitches; provide valuable content and insights that will help group members solve their problems. When people see that you’re not just in it for your own interests, they’ll be more likely to trust you and do business with you.
Share Valuable Content
One of the most important things you can do to grow your business with Facebook is to share valuable content with your followers. This could be anything from blog posts, industry news, or even just helpful tips and tricks. Use images or short videos, when possible, to make it appealing. Also, consider using a platform like ours to schedule your posts. This helps you to keep your page up to date even when you get busy.
The key is to always provide valuable content that is relevant to your followers when they are more likely to be online. This will help you build trust and credibility with them, which can lead to more sales in the future.
Go Live on Facebook
Now that you understand some of the basics of using Facebook to grow your business, let’s move on to live videos. Going live on Facebook is a great way to connect with your audience in real-time, and it’s a great way to show off your skills and expertise.
When you go live, be sure to make a post announcing when you will be live. Make sure to introduce yourself and your services. Tell your audience what you’re going to be talking about and be sure to answer any questions that they have. And don’t forget to have some fun! Show off your personality and let your viewers get to know you better. This will also show prospects how easy it will be to work with you.
Focus on Local Interests
When you’re using Facebook to grow your business, it’s important to focus on local interests. What does that mean? Well, think about the demographics of your area and what kind of things people in your area may be interested in. Cater your Facebook content to those interests, and you’ll see a big increase in engagement and reach.
For example, if you’re a realtor in a small town, focus on posting updates about local events, attractions, and businesses. Showcase the unique qualities of your town and give people a reason to check out your page and Like it.
Engage With Your Audience
Now that you understand the basics of Facebook marketing, it’s time to start engaging with your audience. This means posting interesting, relevant content that your followers will want to read and share.
But it’s not just about posting content—you also need to be responsive to comments and questions. Remember, social media is all about building relationships and providing customer service. So be sure to engage with your followers regularly, and you’ll see amazing results!
Analyze Your Results
Now that you’ve been using Facebook to grow your business for a while, it’s time to take a step back and analyze your results. What’s been working well? What could you improve on?
One great way to do this is to create a Facebook ad report. This report will show you how many people saw your ad, how many people clicked on it, and how much money you spent on it. Another option is the Performance Insights tab in Creator Studio which gives insights into the performance of videos that you share and post across your Facebook pages.
By analyzing your results, you can figure out what’s working and what’s not, and make changes accordingly. Keep in mind that Facebook is constantly changing, so you may need to adjust your strategy from time to time. But with a little bit of effort, you can use Facebook to grow your business and see great results!
