Real Estate Email Marketing Merge Tags

Like any good real estate email marketing system (or email marketing system) we have “Merge Tags”. These are special codes that make it easy for you to merge subscriber data into your emails. We take merge tags a couple of steps further and provide merge tags specific to real estate marketing. Enabling you to add listings and agent data into your emails as well. Below is a list of our real estate email marketing merge tags and a description of what they do.

Real Estate Agent Merge Tags

  • |*AGENT_FNAME*| – Displays the agents first name.
  • |*AGENT_LNAME*| – Displays the agents last name.
  • |*AGENT_ADDRESS*| – Displays the street portion of the agents address.
  • |*AGENT_CITY*| – Displays the city portion of the agents address.
  • |*AGENT_STATE*| – Displays the state portion of the agents address.
  • |*AGENT_ZIP*| – Displays the zip code portion of the agents address.
  • |*AGENT_COMPANY*| – Displays the agents company name.
  • |*AGENT_EMAIL*| – Displays the agents email address.
  • |*AGENT_PHONE*| – Displays the agents office phone number.
  • |*AGENT_MOBILE*| – Displays the agents mobile phone number.
  • |*AGENT_TEAM_NAME*|– Displays the agents team name.
  • |*MWS*| – Displays the agents website.
  • |*AGENT_PHOTO*| – Displays the URL for the agents phone number.
  • |*H_AGENT_PROFILE*| – Shows the agent photo on the left with that agents contact information just to the right of it.
  • |*H_AGENT_PROFILE_LOGO*| – Shows the agent photo and contact information on the left with the agents logo display on the right.
  • |*H_AGENT_PROFILE_WHITE*| – Shows the agent photo on the left with that agents contact information just to the right of it. The font color is white so this works on a dark background.
  • |*V_AGENT_PROFILE*| – Shows the agent photo with the contact information below it.
  • |*TAGLINE*| – Shows the agents tagline.
  • |*NL_HAGENT*| – Shows that agent contact information on the left and the agent photo on the right. No logo is displayed.
  • |*HEADER*| – Shows the agent photo and contact information on the left with the agents logo display on the right. The agent photo and logo are larger in this tag than in the |*H_AGENT_PROFILE_LOGO*| tag.

Subscriber Merge Tags

  • |*HI:FNAME*| – Shows “Hi ” and the subscribers first name with a trailing comma. If there is no first name for the subscriber then it just shows “Hi,”.
  • |*HELLO:FNAME*| – Shows “Hello ” and the subscribers first name with a trailing comma. If there is no first name for the subscriber then it just shows “Hello,”.
  • |*FNAME*| – Shows the subscribers first name.
  • |*LNAME*| – Shows the subscribers last name.
  • |*ADDRESS*| – Shows the street portion of the subscribers address.
  • |*CITY*| – Shows the city portion of the subscribers address.
  • |*STATE*| – Shows the state portion of the subscribers address.
  • |*ZIP*| – Shows the zip code portion of the subscribers address.
  • |*COMPANY*| – Shows the subscribers company name.
  • |*EMAIL*| – Shows the subscribers email address.
  • |*PHONE*| – Shows the subscribers phone number.
  • |*MOBILE*| – Shows the subscribers mobile phone number.

List Merge Tags

  • *|LIST:DESCRIPTION|* – Shows the reminder to the subscriber of how they subscribed to your list.
  • *|LIST:ADDRESS|* – Shows the physical address of the sender according to the list.
  • *|LIST:PHONE|* – Shows the contact number of the sender according to the list.
  • *|LIST:COMPANY|* – Shows the company of the sender according to the list.
  • *|EMAIL|* – Shows the “From” email address of the sender according to the list.

Listing Merge Tags

  • |*HFP*| – Shows a single row with a small listing photo on the left and property description on the right.
  • |*VFP*| – Shows a single column with a small listing photo and the property description below it.
  • |*VFP_NL*| – Shows a large listing photo on the left with the basic property information to the right of it. The property description is underneath the photo and spans under the property information.

Date Merge Tags

  • |*CURRENT_YEAR*| – Displays the current year in 4 digit numeric format. (ex. 2017)
  • |*CURRENT_MONTH*| – Shows the 3 letter abbreviation for the current month. (ex. Apr)
  • |*CURRENT_MONTH_NUM*| – Shows the month number with a leading zero. (ex. 09)
  • |*CURRENT_DAY*| – Shows the current day of the month number with a leading zero. (ex. 24)
  • |*DAY_OF_WEEK*| – Shows the full name of the current day of the week. (ex. Monday)

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